ELLE India Launches New Video Challenging Gender Stereotypes

Image: YouTube screenshot

PART 1: The Outrage:
For long the women of our country have been subjected to rigorous "cultural conditioning" under which it is expected of them to never fall out of line of the numberless behavioural rules that have been pressed upon them for centuries now. One of these laws, which, to say the least, are downright patriarchal and oppressive, is a set of norms that decide how a woman should dress up. And, thanks to the minds who consider themselves as protectors of the Indian culture, this absurd law still prevails, disallowing our women even the slightest inch of a casual room to breathe.

Consequently, the women of India ceaselessly indulge in all that tugging and pulling, hoping to cover up all that they can from the ever searching eyes of a large host of men of this nation- the unbelievably perverted bastards that this group is. But oh, how often do these lustful minds realise that what our women wear are, after all, just garments; yes, they slip and slide sometimes, because- yes!- women can move very much like us men!; and yes, the slipping and slightly sliding off of garments reveals things that most of us men mistakenly- mind you, mistakenly- consider immodest, blasphemous towards our culture, and (the most absurd of all) provocative! 

The very idea is nonsensical! What are we even expecting? That women cover themselves in the thickest possible garments with hooks that dig deep into their skin just so that the outfit doesn't commit the unforgivable sin of bringing out in the open that scandalous strap of a brassiere? 

From what it appears to us, it is not the Indian woman who is at fault, gentlemen! So why not just let her be?

PART 2: The Video
ELLE India, in association with WEvolve, a World Bank organisation set up in 2015, has launched a global campaign under the tag #UnGender, which aims to bring both men and women together against gender inequality by using art and media.

It has recently released a video that subtly captures the daily ordeal of Indian women in a highly patriarchal society.

Watch the video here: